Landscaping and lawn care companies on Google: the 2026 benchmark report
Review counts, ratings, website presence and hours for 91,717 landscaping and lawn care companies, computed from public Google Business Profile listings in 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 7 |
| Average (mean) | 29.2 |
| 25th percentile | 2 |
| 75th percentile | 24 |
| 90th percentile | 61 |
Share of landscaping and lawn care companies by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 14.4% |
| Under 10 | 55.6% |
| Under 25 | 75.5% |
| 100 or more | 5.4% |
| 500 or more | 0.7% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.61 |
| Rated 5.0 | 50% |
| Rated 4.5 or higher | 76.7% |
| Rated under 4.0 | 11.5% |
| No rating yet | 12.8% |
Websites
| Website status | Share |
|---|---|
| Website listed | 65.4% |
| No website listed | 34.6% |
| Own domain | 61% |
| Social profile only | 3.3% |
| Free or DIY builder | 1.1% |
Median review count for landscaping and lawn care companies with a website: 13. Without one: 2.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 94.8% |
| Public email on profile | 23.9% |
| Open 24 hours | 4.7% |
| Open Saturday | 28.3% |
| Open Sunday | 11.3% |
| No hours listed | 52.5% |
Where the listings are
| State | Listings |
|---|---|
| TX | 3,543 |
| FL | 3,204 |
| CA | 2,784 |
| NC | 2,353 |
| GA | 2,223 |
| MI | 2,120 |
| IL | 2,119 |
| PA | 2,085 |
| VA | 1,859 |
| MA | 1,836 |
| WA | 1,746 |
| IN | 1,605 |
Primary categories
| Google category | Listings |
|---|---|
| Lawn care service | 41,633 |
| Landscaper | 33,792 |
| Landscape designer | 7,521 |
| Landscaping supply store | 1,865 |
| Landscape architect | 1,288 |
| Tree service | 1,043 |
| Contractor | 587 |
| Landscape lighting designer | 463 |
Read the median first
Half of all landscaping and lawn care companies on Google have 7 reviews or fewer. That is the number that reframes everything else in this report. It is low because the trade is full of one-truck operations that never ask, and because you mow at 10 a.m. while the homeowner is at work, so there is no handshake moment where a review gets requested.
Low medians are an opportunity, not a comfort. The map pack shows three businesses. In a real suburb the three that win are rarely at 300 reviews the way plumbers are; they are usually somewhere between 40 and 120. The 90th percentile across the dataset is 61 reviews, and the 75th is 24. Getting from the median to the 75th percentile is a matter of a few dozen reviews, which is one season of asking properly.
The spread is severe at the bottom. 14.4% of companies have no reviews at all, 55.6% have fewer than 10, and 75.5% have fewer than 25. At the other end, 5.4% have passed 100 and 0.7% have passed 500. The mean of 29.2 is dragged upward by a few large commercial maintenance firms and is not a target. Use the percentiles.
Ratings are table stakes, not a differentiator
The average rating is 4.6 stars, 76.7% sit at 4.5 or above, and 50% show a perfect 5.0. That last figure sounds impressive until you realize what produces it: a company with three reviews from three happy customers. A flawless rating on a thin profile signals inexperience, not quality.
Two rating numbers matter. 11.5% are below 4.0, which is the zone where homeowners stop reading and call the next listing, usually caused by no-shows and unreturned quotes rather than bad work. And 12.8% have no rating at all, because they have no reviews at all. If you are in either group, that is the whole marketing plan for the next 60 days.
The website gap is the widest gap in the trade
34.6% of landscaping and lawn care companies link no website from their Google profile. Companies that link one have a median of 13 reviews. Companies that do not have 2.
We are not claiming the website produces the reviews. Owners who take the office side seriously tend to do both. But the gap is enormous by the standards of this data, and it makes the missing website the clearest available signal that a competitor is not going to outwork you online. It is also what an install customer checks before handing over $12,000 for a patio. A homeowner will hire an unlisted mower from a yard sign. Nobody wires a five-figure hardscape deposit to a company with no site.
Hours tell buyers whether you answer
52.5% list no hours at all, 28.3% show Saturday hours and 11.3% show Sunday. Only 4.7% claim 24 hours, which is honest for a trade with no emergencies. Saturday is the point worth noticing: it is when homeowners walk the yard, decide the hedges are out of control, and start calling. Being one of the 28.3% who show open on Saturday, even for a half day of answered calls, puts you in front of a decision at the moment it is made.
Photos are nearly universal at 94.8%, so a profile with none looks abandoned. Only 23.9% publish an email, which matters less than the phone but costs nothing to add.
What to do with this
- Open your Google Business Profile and write down four numbers: review count, rating, whether a website is linked, and whether hours are set.
- Place yourself against the percentiles. Under 7 reviews is the bottom half. 24 clears three quarters of the trade. 61 is where map-pack winners in competitive suburbs sit.
- If you are in the 34.6% with no website, fix that before anything else. Five pages, tap-to-call, a maintenance page, an install page and a photo gallery of real before and afters. See the website guide.
- Start a review process that fits a route business, since you are not standing at the door. One text sent from the truck at the end of each first visit. The reviews guide has the exact wording.
- Set real hours, add Saturday if anyone answers, and turn on missed-call text-back before the spring rush. Run your own numbers in the calculator.
- Only then buy ads, and split them: recurring maintenance in the pre-season, installs and hardscape once the crews are booked. The ads guide covers the budgets.
Method
This report aggregates 91,717 public Google Business Profile listings collected from Google Maps searches for landscaping and lawn care companies across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: More Landscaping Clients, "Landscaping and lawn care companies on Google benchmark report", 2026.