Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 91,717 public Google Business Profile listings of landscaping and lawn care companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- What a truck wrap costs a landscaping company, and when it pays back
- Google's AI answers now quote prices for lawn work. Here is what that means for your site
- The next 30 days: get snow removal and holiday lights in front of your mowing customers
- The one-hour checklist to answer every lead while you are on the mower
- The winter review drought, and why your profile looks closed by February
- The next 30 days: turn leaf cleanups into reviews and spring contracts
- The one-hour website check every landscaper should run before spring
- The blank hours field on your Google profile is quietly costing you calls
Contact
Corrections, questions about the data, or press: text or call (801) 701-3271.