Where Kansas's landscaping and lawn care companies are
The largest concentrations of landscaping and lawn care companies in our Kansas data are in Wichita, Overland Park, Topeka, Olathe, Manhattan, Lawrence, Hutchinson and Shawnee. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Wichita.
The map pack in Kansas
The map pack is a three-slot race, and in Kansas it is won by review count and recency far more than by rating: 72.5% of Kansas landscaping and lawn care companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 27 reviews and the 90th is 85. Those are the numbers to plan around, not the median.
The website gap in Kansas
A website is the clearest marker of a landscaping or lawn care company that is going to compete for the map pack, and 36.8% of landscaping and lawn care companies in Kansas do not have one linked. Across the country the median review count with a site is 13, without one 2. If your shop is in the 36.8%, start there.
What to do first in Kansas
- Put up a real website if you are in the 36.8% without one. Service pages, city pages for Wichita, Overland Park, Topeka, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 7-review shop past the Kansas 75th percentile (27) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Kansas customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 7 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.