Analytics and reporting for a landscaping or lawn care company
Most owners in this trade read platform dashboards, and platform dashboards lie by omission. Google reports conversions, Meta reports leads, and neither knows which became a signed account. The only report worth reading puts leads, booked estimates, signed jobs and revenue on one page, split by source.
Two adjustments make it honest here. Value a maintenance lead at the annual contract rather than the visit, or maintenance will always look worse than it is beside a patio. And close the loop by hand once a month against the schedule, because in April half the leads that call get put on a waitlist and forgotten, which no dashboard will show you.
The mistake is measuring cost per lead and stopping there. Cost per signed job decides where next month's budget goes. Two weeks in, you should have one page readable in 90 seconds that tells you which channel to add money to.