AI search optimization for a landscaping or lawn care company
Homeowners now ask ChatGPT and Google AI things like "who does paver patios near Ann Arbor" and "what should a spring cleanup cost here". Those answers get assembled from pages a model can read and trust: your site, your Google profile, directories, anything quoting a real number. A site that says nothing specific is not in the answer set.
What gets a landscaping company cited is unusually concrete. Service areas written out as town names, not "the greater metro area". Price ranges by job type. Sentences that answer the question in the first line, before the sales copy. Name, address and phone matching everywhere, which in this trade is rarer than it should be.
The mistake is treating this as a keyword exercise. There is nothing to bid on. What moves is the density of checkable facts. Two weeks in, the win is your name appearing in an AI answer for a town-plus-service question where it did not before.