Local SEO and Google profile for a landscaping or lawn care company
The map pack is where most maintenance work in this trade comes from, and the profile is doing more of that work than the website. Across 91,717 listings in the benchmark set, the median company has 7 reviews and 55.6% sit under ten. That is a low bar in most towns.
Three things move ranking: proximity, review velocity, completeness. You cannot change proximity, but categories, services, photos and posting cadence are all yours. Primary category matters more than owners think. A company selling installs but filed under Lawn care service will keep drawing mowing calls, and the reverse costs you the patio leads you actually want.
The mistake is a profile set up once and never touched. 52.5% of the trade lists no hours at all, which quietly loses the "open now" filter. Two weeks in, profile impressions and direction requests move first, with calls following in week three or four.