A lawn and landscape company is two businesses stapled together. One is a route business that lives on recurring maintenance contracts, renewal rates and how tight your stops are. The other is a project business that lives on installs, patios, sod, irrigation and cleanups, where a single good quote is worth a season of mowing. Most marketing advice sold to landscapers treats the two as one thing, which is why so much of it fails in April and again in October.
This site was built for owners who want the actual playbook and the actual numbers, and who are done signing six-month agreements before anything has been proven.
What is on the site
The benchmark report is computed from 91,717 public Google Business Profile listings for landscaping and lawn care companies across 51 states. The median company has 7 reviews. 55.6% have fewer than 10. 34.6% link no website at all, and companies that do link one have a median of 13 reviews against 2 for companies that do not. Find your own numbers before you spend a dollar on ads.
The guides cover what actually fills a route: getting reviews out of customers who never see you because you mow while they are at work, a Google profile that survives the spring rush, ad budgets that stop in December instead of bleeding, door hangers and yard signs run next to Google Ads on the same street, before and after photos as the only creative that reliably sells landscape work, and snow or holiday lighting as the winter offset in cold states.
The missed-call calculator takes your average job value and your call volume and shows what unanswered calls cost per month. In March that number gets ugly, because the spring rush is exactly when nobody in the office can pick up.
Why the trial exists
Owners in this trade get pitched constantly and shown proof almost never. So we do it in the other order. Pick a service, we run it for 14 days in your own accounts, no card, and at the end you keep it at a price quoted up front or you walk. Details on the free trial page.
Steve Meitler edits the site and builds the benchmark data himself from public listings. More on the about page.