Questions landscapers ask about marketing

Enough to beat the three companies you appear next to, which is a lower bar than most owners think. Across 91,717 listings the median is 7 reviews and 55.6% have fewer than 10. Only 5.4% have passed 100. In most suburbs, 40 recent reviews will put you in the map pack. The hard part is that you mow while the customer is at work, so nobody asks. The reviews guide has the fix.

Maintenance and mowing leads usually run $15 to $45 per call. Install work, patios, retaining walls, irrigation and sod, runs $60 to $200 because the jobs are worth thousands. The owners who lose money are the ones bidding broad on "landscaping" year round with no ad schedule, buying clicks from people looking for garden ideas. See the Google Ads guide.

Both, on separate budgets. Contracts are the asset: they set your route density, carry you through slow weeks, and renew. Installs are the cash. A working split for most companies is roughly 60% of ad spend on recurring maintenance in the January to April window and most of it on installs and hardscape from May onward. Never mix them in one campaign, the cost per lead is too different to read.

They work better here than in almost any other trade, because the buying signal is visible from the street. A yard sign left on a fresh install and hangers dropped on the 20 nearest houses that same afternoon costs about $30 and turns one job into route density. Treat it as a route tool, not a branding tool. Details in the seasonality guide.

Before and after. Not stock photos, not a logo, not a crew photo. A weedy strip next to the same strip with fresh sod, shot from the same spot, outperforms everything else we have run in this trade, usually at $8 to $25 per lead for maintenance offers. The Meta ads guide covers offers, budgets and retargeting.

The data leans hard toward yes. Companies with a website linked have a median of 13 reviews; companies without have 2. We are not claiming one causes the other, but 34.6% of the trade lists no site, so it is the cheapest place to look more established than the truck next to you. It is also where Google and the AI answer engines confirm what you do and where.

In cold states, snow removal and holiday lighting are the standard offset, and both sell to the customers you already have. Presell them in September and October, not November. In warm states the winter play is leaf cleanup, irrigation checks and preselling spring contracts at a locked rate. Either way, the mistake is turning marketing off in December and restarting in March, a month behind everyone who never stopped.

The answer engines lean on the same signals Google reads, plus plain text they can quote. Complete profile, consistent name and address, a site that states services and cities in ordinary sentences, reviews that mention actual jobs, and a mention or two on local sites. The AI search guide walks through it.

It is public data collected at scale, so read it as accurate to within a point or two, not to the decimal. Listings are deduplicated by Google place ID and refreshed monthly. Google does not publish these distributions, which is the reason we compute them. The full method is on the about page.

Because the same owners hold both listings and both categories, and splitting them would create two misleading halves. The merged set covers 91,717 listings in 51 states. It does mean a design-build firm and a one-mower operation share a median, so compare yourself to companies your size in your metro before you panic.

Any one of the services we run, or several at once: Google Ads management, Meta ads, AI search optimization, local SEO and Google profile work, website design, social media management, review generation, missed-call text-back and follow-up, email and SMS to your customer list, bookkeeping, and cold-call appointment setting. Setup, management and reporting are included. If you run ads, the spend paid to Google or Meta is yours.

You decide. Keep the service at the price quoted before the trial started, move the trial to a different service, or stop. Nothing renews by itself, nothing is charged during the trial, and anything built stays yours, including the ad account, the landing page and the review link.

No. There is no card on file at any point during the trial. What we need is access to the accounts involved, your service area, your price ranges, and 20 minutes on the phone. Start on the free trial page or text (385) 832-6175.